Well I say it is better to whole-ass something like this than to half-ass it, especially if you aren't following a top team. If you were a half ass American Aston-villa fan, you'd never see them play a game they'd have a chance of winning because they only get the main TV spot when they are playing on of the top teams.
Similarly, I whole-assed my front runner fandom. Why pick one of the favorites before the season like a typical American soccer fan, only to have them fall apart on you or sell one of their best players? What if I picked Liverpool last season found myself having to cheer for a fucking cannibal? Then, even worse, after I spent a whole year justifying rooting for this mong, the team sells him and Liverpool spend the first half of the year looking inept on offense. That might be even worse, wondering if they could have finished top 4 with a vampire on the roster? With my methodology of rooting for the current first place team all the way through the season, I get to take part in the thrill of a championship run whether it is locked up early or snatched in the closing seconds of the final game. I'll fabricate some intricate back story of why I've always loved my club, just like every other johnny come lately american soccer fan, I just have to be able to think on my feet every year!
To wit: I've loved Chelsea since playing FIFA 94 using a Keyboard as a controller for the following reasons: 1) I liked the color blue 2) The default EA matchup was against Arsenal in that year's version and I hated Arsenal because that was the name of the traveling team that didn't select me because I was too slow and ran in circles because of my big foot, 3) I had a huge 6th grade crush on a redhead girl named Chelsea. I've been a diehard Chelsea fan ever since. I wonder what ol' Chelsea is up to these days? time for some facebook stalking!